AHREFS vs. SEMrush vs. Ubersuggest: Which SEO Tool is Best?

ahrefs vs semrush vs ubersuggest

Most of the time, performing SEO activities to improve your website’s ranking on Search Engine Result Pages (SERPs) and increase its traffic can be a lot to handle. There are so many activities that included growing your website’s ranking such as Keyword research, Site audits, Bug fixing, etc. Fortunately for you, most of these activities can be done with SEO tools. If you need help to understand which SEO tool is best, then you are in the right place. Almost all the tools claim to be “one-stop solution” but not all of them are the same and all of them have their specialties and drawbacks. In this article, we will be discussing the difference between AHREFS vs. SEMrush vs. Ubersuggest. This comprehensive guide will help you understand which SEO tool is best?

Comparison of AHREFS vs. SEMrush vs. Ubersuggest

While doing the AHREFS vs. SEMrush comparison, it is not difficult to see that both of them are quite similar to each other. Ubersuggest on the other hand is a mostly new and free tool. Based on that, using Ubersuggest alongside the paid AHREFS or SEMrush is a great option. Unlike the other free SEO Tools, Ubersuggest does not limit its functions or force users to upgrade to the full version. You have mostly unlimited access to all the functions at no additional cost. Let’s go deeper into the comparison of AHREFS vs. SEMrush vs. Ubersuggest.

AHREFS vs. SEMrush

Which SEO tool is better? AHREFS vs. SEMrush. This is an age-old question, and while both of these tools are great, SEMrush has a better balance between insights, information, and tools that take things one step further than just showing data. It can help you improve your digital marketing efforts and grow your organic search ranking and organic visitors. 

Features of AHREFS

AHREFS is a subscription-based SEO tool for content, backlink, and general SEO analysis. It tracks and provides information about content, organic search results, backlinks, and more. AHREFS used to be one of the most popular backlink analysis tool but in the last few years, they have included a lot of brand new features. That is the reason most people try to figure out which SEO tool is better, AHREFS, or SEMrush? Here are all the features of AHREFS:

  • Keyword research features
  • Keyword competitors analysis
  • Technical SEO tools (site audit feature)
  • Rank tracking

Features of SEMrush

SEMrush is a widely popular SEO tool for conducting keyword research, competitor analysis, and Google Ad optimization. SEMrush is an all-in-one tool that was designed to help digital marketers to grow their websites. You can also check how and where you rank against your customers. Here are all the features of SEMrush:

  • Position tracker
  • SERP features tool
  • Position tracking pages
  • On-page SEO checker
  • Organic traffic insights

AHREFS vs. SEMrush – Comparison Based on Key Factors

In this AHREFS vs. SEMrush comparison, we are going find out which one is best based on four key factors of SEO:

  • Technical research
  • Keyword research
  • Competitor research
  • Link research
  • Technical Research: AHREFS vs. SEMrush

Each tool offers something more than expected and each also has its downfalls. We prefer SEMrush’s data and how they structure things throughout the audit, for an amateur, handling all this data at once can be overwhelming. 

AHREFS on the other hand provide faster insights but a section of their tools (such as the site structure) aren’t as thorough in providing details as you would want them to. When it comes to technical SEO research, SEMrush proves to be a much better SEO tool. The site audit tool feature is really powerful, and it clearly outlines the action items that need to be done on priority. 

  • Keyword Research

SEMrush is the clear winner when it comes to keyword research as they have invested a lot of time and effort to develop their tools. According to a lot of new users, the UI is not as easy to use as AHREFS, but after a little time, it is pretty straightforward. The only good things that AHREFS has gone good for them is the superior UI, apart from that, SEMrush is better in keyword research. 

  • Competitor Research

Almost every SEO expert would agree that having good enough knowledge about your competitors is a great way to grow your brand. Doing competitor research allows you to recognize their SEO strategy and utilize that to re-build your own strategy.

SEMrush is the leader in this category too as they have designated a lot of man-hours in developing their tool. While their UI isn’t as great as AHREF, the capacity to get the information and then put it into action is what makes them the best SEO tool. 

  • Link Research

When it comes to the link research category, you need to keep in mind that AHREFS started as a link index. SEMrush started as a keyword tool in the beginning. AHREFS had 162.7M domains, 285.2B pages, and 2.2 Trillion backlinks as of July 2019. SEMrush has 6.1B URLs crawled every day, 16.8 Trillion backlinks, and 997 Million referring domains. 

Out of all the things, the number of backlinks makes a huge difference. If we’re talking about UI, AHREFS is a lot simpler than SEMrush for link research, competitor research, and competitor analysis. Based on the analysis of the four key factors: Technical research, keyword research, and competitor research, and link analysis. SEMrush can be declared as the clear winner out of the two of them. 

So now, the next time someone asks the difference between SEMrush and AHREFS, you will have an answer to provide them with.

Detailed Comparison: SEMrush (Paid) vs. AHREFS (Paid) vs. Ubersuggest (Free)

Now you know almost everything there is to know about AHREFS vs. SEMrush vs. Ubersuggest. Let’s see for the last time what unique features make each tool different from the other. 

  1. Ubersuggest

Ubersuggest is unique in terms of pricing, all the core Ubersuggest platform is free. 

SEMrushFree trial
AHREFSNo Free Trial
  • SEMRush

SEMrush offers an incredible on-page SEO checker and Social media poster while the other tools don’t offer any functionalities. 

 On Page SEO checkerSocial Media Poster

AHREFS has its own set of unique features like the Content Gap analysis, content discovery, and broken links checker, where other tools don’t offer such functionality. 

 Content Gap AnalysisContent DiscoveryBroken Links Checker

Conclusion: Which SEO Tool is Best?

While finding the difference between SEMrush and AHREFS and Ubersuggest, it was pretty simple to understand that SEMrush and AHREFS are great paid options overall. If you have simple usage, then Ubersuggest is the ideal tool for you as it is free. Depending on your usage, any of these SEO tools can be helped in growing your website. 

AHREFS can be used by freelancers as well as agencies. If you’re a big enterprise then SEMrush is the ideal solution for your business. SEMrush is a well-built SEO tool for on-page SEO, on the other hand, AHREFS is a better tool for Off-page SEO. 

Ubersuggest is a newer tool in comparison to other tools, it is evolving slowly and it will grow into a great tool. As of right now, Ubersuggest is good for lightweight usage. According to us, SEMrush is your one-stop-solution for all kinds of SEO users.

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