Performance marketing is a part of online marketing involving advertising and marketing. Whenever a sale is made via Ads, then advertisers pay money to the publishers.
We also know performance marketing as interactive marketing. It is a paid process but there is no fixed price. Prices depend solely on the business and results. As the name suggests, “Performance marketing” is marketing that focuses solely on increasing the performance of any business. Sales are the main aim of performance marketing. It may seem like Performance marketing and digital marketing are the same but they are not.
Digital marketing may be employed by businesses for several purposes, but as discussed above, performance-based marketing has only one goal. Unlike other forms of marketing, you don’t have to pay upfront in performance marketing. You only pay money when you achieve the results.
What Kind of Business Use Performance Marketing?
Businesses that rely heavily on sales to survive choose performance marketing as an online tool to help their business generate higher levels of profits. Let’s assume you have an E-commerce business, then 95% of your customer base large portions of their day online. For an e-commerce business, Performance marketing is the best tool possible.
How Can Performance Marketing Boost E-Commerce Business?
All the business has shifted to the online market so it’s natural that all the consumers would resort to online services as well. Your E-commerce store or online business needs more traffic and sales for surviving in extreme competition. You can either resort to basic methods or you can leave the competition behind with the right type of marketing. There are certain ways you increase the traffic on your E-commerce website.
Optimize Your E-Commerce Page: Optimize your page so that it is more user-friendly. Show your latest offers on top, optimize your page so that users would wish to stay.
Use Give Away For More Engagement: Take advantage of your social media channels. Engage your audience and change potential consumers into buyers by doing give away.
Give Rewards & Cashback: Gifts, rewards and exciting cash-backs leave a lasting impression on the mind of your customers. They are more likely to recommend your brand if you shower them with deals and offers.
If this doesn’t help you enough then you can turn your attention towards Performance-based marketing. As the name suggests the marketing solely focuses on performance. The only way you can generate enough results and sales in E-commerce is by making easy ads, catchy content, exclusive offers, and customer friendly landing pages. You can track performance marketing right down to every single click to measure the exact ROI. This way you can understand the shortcomings of your strategy and shift it to generate better results.
SimpliPixel is an experienced performance-based marketing agency. We have assisted both bog and small scale firms in increasing the performance of their business. No contractual obligations just watch us surpass your expectations.