Almost 1 billion people worldwide are part of the Instagram community worldwide and there is still no sign of a downward slope. Instagram is growing at an exceptional rate as it offers a fun platform for users to share photos, videos, memes, and much more. An average person turns towards Instagram to find the content they want to watch. Companies rely on Instagram to grow their brand recognition.
As a business you need to learn how to use Instagram for business. Users tend to interact with brands 10 times more on Instagram than Twitter or Facebook. This is the reason brands apply various tactics to make sure their brand performs well on Instagram. In this guide, we will teach you the steps for Instagram profile optimization, and best tips for Instagram business profile so you can have the best results in 2021. By following the social media marketing tips for Instagram we have mentioned below, social media marketers can optimize their Instagram profile to generate more business.
Read About Instagram Account Optimization
1. Business Account Over User Account
Over 25 million businesses are already using Instagram business accounts to access helpful analytics and promotional tools. Unlike personal accounts, business account users get access to analytics on every single post. Since 80% of Instagram users follow at least one brand, Instagram allows business accounts to add a contact button that sends a message via Instagram message, email, or SMS. All this allows the brand to improve its customer service. You should learn how to use Instagram for business in order to give your brand’s profile the well deserved reputation.
One more thing that you need to keep in mind is that business accounts can “boost” content with just a few taps. Overall, the Instagram Business account provides social media marketers with greater flexibility when it comes to making a great Instagram presence. Switching to business account over normal account is the first step in learning how to optimize Instagram business account?
2. Use A Profile Tracking Link
Considering that Instagram allows social media marketers to share just only one live URL across the entire platform. That’s why a link in an account profile is super important. Unfortunately, most social media marketers still make the mistake of using a non-tracking link in their Instagram account profile. If the link can’t be tracked, you won’t be able to know how many visitors or customers were refereed from Instagram. This is one of the biggest steps on how to use Instagram for business.
3. Upload Multi-Grid Images To Make A Statement
Instagram marketers should try their best to build a profile that offers a statement. Based on several surveys, creating a multigrid collage that forms a comprehensible image. Brands like Rolls-Royce rely on this technique to share an image of newly launched cars that may not look right when cropped off in a single post. Moreover, whenever a brand posts a series of images that don’t mean anything, it makes them curious and most of your followers will choose to visit your Instagram profile to see the full image. As a business, Instagram account optimization requires you to upload a multi-grid image that states a story.
4. Get Help From a Powerful Instagram Analytic Solution
Social media marketers keep on applying new strategies over time to check which one of them performs the best. The only way to know if your strategy is working is by comparing analytics. As mentioned above, the Instagram business profile does provide basic analytics of every single post, it’s still not comprehensive enough. Third-party Instagram analytic solutions provide a lot of additional information that is usually out of reach. If you need to learn how to use Instagram to promote your business then you most definitely need to use a powerful Instagram analytic solution.
From calculating the performance of the tracking link in your profile to the type of posts loved most by your users. A third-party analytic tool can open a pathway to hidden information that can be the stepping stone for making your Instagram profile great.
5. Instagram Bio A/B Testing
While most of us don’t care about the information we put on our Instagram Bio, it is the first impression of your profile. Most of the time it’s hard to determine whether your Instagram Bio is serving your marketing goals or not. To get around that flux, you need to employ A/B Testing on your Bio. To get started, you will need a variable through which you can decide which bio works better for you. We suggest you use the Instagram tracking link. If you want, you can use Instagram bio writing tips available online. Most of them are useless but some tips can change the way you write bio completely.
The next step is to create a bunch of profiles with different bio and show them to roughly the same amount of followers. Whichever profile generates the most URL clicks, that’s the kind of Bio you need to keep writing to get the most out of your profile.
6. Quality Over Quantity
It’s a common misconception that having a large number of followers is the same as having a fully optimized Instagram profile. Most users believe that the more followers a brand actually has, the more credible and reputable it actually is. Just a bit of research on Instagram profiles of top brands in the world is enough to change your thinking. Having millions of followers isn’t a sign of credibility as there are countless ‘clickbait’ profiles with a huge number of followers.
A huge brand like Salesforce has a little over 45,000 followers, while there are so many more profiles out there with a bigger follower count, but none of those profiles have a market value of over $74 billion. Social media marketers should impose a strategy that focuses on gaining followers that are actually interested in their product and services rather than users who don’t care about anything at all. This is one of the best tips for Instagram business profile.
7. Create a Clever Content Calender
Before you learn how to use Instagram to promote your business, you need to know what kind of content users love. Unlike all the top social media platforms, content posted on Instagram isn’t buried atop one another. It’s not that hard to find content on Instagram dating back to months. Marketers should build a strategy of content that showcases what your brand is all about with every post. Or your profile should consist of a series of posts that tell a narrative. It’s a good way to build curiosity in your followers and give your followers a clear idea as to what they are getting.
8. Active All Instagram Notifications
Instagram can also work as a way to handle and solve customer queries at times. Make sure that you and your team are always ready to respond to your audience at just a moment’s notice. Turn all the available Instagram notifications so that you don’t miss any activity on your account. If your audience sees that you are available for them anytime, it will lead towards building a great brand sentiment. If you want to learn how to use Instagram for business, you need to know how to treat your customers.
9. Choose An Appropriate Handle
Let’s say that you haven’t created your Instagram profile till now, take some time to find a username that suits your brand in every way. Using an Instagram handle that has a brand name in it is the best and quick way to build brand recognition. If your desired handle is taken, you can talk to the owner to buy possession of the profile.
10. Assign Someone To Monitor Direct Messages
As stated above, social media channels can help in improving customer service and customer response time. Most users expect brands to text them back almost instantly. To make matters worse, an average user shares their negative experience with a particular brand with at least 10 people.
As Instagram is growing bigger and bigger every day, it will be important for brands of all sizes to provide users with a satisfactory response to users on social media platforms. Instagram allows users to contact anyone, anytime with just a touch of a button, that’s why brands should appoint one or more chat associates.
11. Update Instagram Profile Picture Following Recent Campaigns
Frequently updating your Instagram profile can lead to a lot of good things. Most social media marketers don’t really care about updating Instagram profiles. Doing that will help in keeping profiles fresh and relevant. Adding logos onto your profile picture can show your audience your support of all the major social media movement.
12. Verified Profile Shows Credibility
Just like Twitter, Instagram offers established brands the ability to receive verified account status. The status is signified by a blue checkmark right next to your Instagram handle. This checkmark provides users a sense of peace as they are at the right profile and the organization can be trusted.
While there is no way to submit a verification request for the general public, but posting creative and informative content usually helps the cause.
13. Emojis Can Be Attractive
When you think of social media, you think of a good time. One way to have fun with your Instagram profile is to use Emojis instead of the written word in your company bio. Some emojis can dictate what you want to say and they also save you characters so you can write a compelling bio. It also showcases that your brand is capable of relating to a younger audience which is in a huge sum on Instagram.
Final Word: Instagram Profile Optimization
Developing a fully optimized Instagram profile requires a clever plan with time and effort to employ that strategy. Instagram account optimization has a lot of methods that you need to follow. A lot of factors are involved in building a strong and influencing presence on social media such as analytics, content strategy, creative user engagement methods, etc. Follow our guide on how to optimize your Instagram to boost Instagram followers.