Small businesses often make the mistake of shouldering every responsibility. In the early stages of growth, businesses don’t have the budget to hire experts to help their businesses. While some businesses tend to do all things themselves, some tend to force their employees to handle multiple tasks. If this is the same case with your organization, you need to ask yourself “do I need to hire someone SEO?”.
There are some elements of SEO that can be done by almost everyone, especially while you are growing your business. But when do you reach the point where you need to hire an SEO Service. Once you’ve reached that point, you need to consider the benefits of hiring SEO company and how SEO improve your business?
There are a lot of factors to consider while you ask yourself do I need to hire someone for SEO? If you are wondering why choose SEO services and when choose SEO company then read this article till the end.
Why Choose SEO Services?
A great SEO strategy can grow your business tenfold by using quality content and SEO methods. These can grow organic traffic on your website and also generate quality leads. Here’s why work with an SEO Agency and if hiring a SEO company worth it?
1. Too Big To Do Yourself, Too Small To Hire a Team
One of the biggest reason why work with an SEO agency is the fact that your company has been reached the sweet spot between being able to handle all marketing work by yourself and having the budget to hire an entire in-house team.
To simplify, you’ve reached the point where there is a lot of work to do, but not quite the point where you can hire a full in-house team. A team that includes an SEO manager, content writers, paid search experts, SEO specialists, and more.
You can do a lot of SEO activities yourself, you can start to overload your employees with a lot of work. If you’re wondering why work with an SEO agency, it may help you take off some load from your employees.
2. You’ve Exhausted Your Social Media Methods
Almost all the brand new businesses start developing their audience and customer base through social media. What would you do if these numbers start to diminish?
Social media is an intrinsic part of our online experiences, you can make company profiles on social media and start managing your company’s page for free.
The important thing to remember is that your social media followers may not be even your target audience. They may be following your company page just for information, random pictures, or they may have followed your profile just by mistake.
Another problem with social media is that businesses often focus on the number of likes and followers they get on their profiles. These numbers are fictitious, they don’t exactly help in growing sales or growing the brand.
If you’ve depleted all your social media channels, then it is the time you ask yourself “do I need to hire someone for SEO?” Using SEO can help you go around social media channels and gain valuable leads for your business.
3. Your Cost for Paid Online Advertisement Seems Too High
Pay-per-click campaigns are an effective way to boost your traffic, leads, and sales. It can also be a super expensive way to get traffic to your website if you don’t plan your campaign well enough. This is when to choose SEO Company, as it can be really expensive to plan your PPC campaign by yourself.
PPC can be super tricky to handle, it has to be monitored regularly, tweaked, and updated constantly. SEO on the other hand is a bit more tricky as a lot of time and effort goes into moving your website in the right direction.
In other words, when your SEO campaign starts to grow, you will see a lot of highly targeted traffic on your website. That doesn’t mean you should leave your PPC campaign in the dust, this may simply be the time to see how an SEO agency can help you manage your tasks for you.
4. Your Competitors Are Hurting Your Online Reputation
Managing your reputation online is one of the toughest parts of SEO. If you’re wondering “how to find the best SEO agency?” choose one that can help your company, turn into a brand. Search engine optimization is a lot more than just ranking on top of search engine pages, it’s also about getting negative things about your brand removed from the front page.
There are both ethical and unethical ways to accomplish this task. Unethical methods will obviously hurt your reputation more than helping improve it. If you’re already trying to manage online and offline methods of reputation marketing campaigns then these tasks won’t easily fit your schedule.
Is hiring a SEO company worth it you ask? Well, a SEO agency can help you manage all your task at once all the while providing great results.
5. You’re Getting a New Website
Websites play one of the biggest roles in building your brand. If you have to ask “how SEO improve your business?” then you should know that an SEO Agency will build a brand new website for their clients. A website with a sleek user experience and modern design can help in generating more quality leads.
If you try to build a new website without the required experience, you can really mess up a lot of things. You can leave hundreds of pages left unaccounted for, remove your old linking structure and you could even lose detailed content you had written. Which, in turn, can result in a drop in ranking.
Why work with an SEO agency? They can build your website up from scratch revolving around all the USP of your brand, which is incredible in attracting new customers. The most important thing is that the launch of a new website by an experienced SEO agency won’t harm your rankings. If they are affected temporarily, your pages will come back with a better ranking.